Work
Ahmed Seddiqi & Sons
Challenge
We were tasked to craft a distinctive advertising campaign celebrating the UAE’s 50th National Day celebration with limited-edition timepieces. It involved differentiating from past events while honouring UAE's history, capturing its rich heritage, and showcasing collaborative craftsmanship with luxury brands.
Thought process
We emphasised Ahmed Seddiqi & Sons' legacy, emotional connections, commitment to excellence, and innovation. The campaign also aimed to reveal the symbolic stories within each timepiece, linking them to the UAE's journey and values.
By combining compelling product photography with creative storytelling through illustrations, the campaign would aim to evoke a sense of pride, cultural connection, and appreciation for the UAE's remarkable journey, intricately intertwined with the craftsmanship of the limited-edition timepieces offered by Ahmed Seddiqi & Sons.