Work
Samsung ESG Video
Challenge
To showcase mundane topics such as repairing, recycling, and authentic product choices in an engaging and entertaining manner. Rather than relying on conventional stock footage, the goal was to transform these subjects into a captivating narrative that viewers might find enjoyable and visually appealing.
Thought process
The idea was to create a visually appealing animated video that made complex ideas fun and easy to grasp. Using characters and storytelling, the goal was to breathe life into the topics, ensuring they were both relatable and interesting. The unconventional approach aimed to make the content not just informative but also highly watchable.
The execution of the idea took the form of an animated storyline that showcased repairing, recycling, and authentic product choices. The narrative not only broke convention but also infused a sense of entertainment into topics that might traditionally be perceived as dull.
