Work
Volkswagen T-Roc Launch
Challenge
We were tasked to craft an engaging video that resonates with VW's fresh brand direction, setting the tone for an inspiring campaign.
Thought process
Spotlighting regional people’s stories, we delved into their stories, showcasing how their journeys motivate others to push boundaries, embrace progress, and inspire others to keep moving.
Execution
Featuring renowned Saudi Arabian gamer Nour AlKhadra alongside the trailblazing Nouf Sufyani, the first female Saudi Arabian DJ, we highlighted their unconventional career paths, which challenge societal norms. Nour's embodiment of the T-Roc's core values – 'confidence and perseverance' – serves as a testament to the success of this campaign.
