Work
Galaxy Creators lounge
Challenge
Nighttime photos taken with a phone camera are almost always grainy. The Galaxy S22's Nightography feature changed that. This feature allows users to take great photos even in the dark. The challenge was to create buzz around this feature during the month of Ramadan and get people to share their nighttime photos using the Galaxy S22.
Thought process
Ramadan is a time when people come together to celebrate, and often these celebrations last well into the night. What if we put the Nightography feature at the centre of these joyous moments and create an epic night to remember? This led to the 'Make Nights Epic' campaign, a celebration of the true spirit of Ramadan revolving around the Nightography feature.
We wanted to deliver a unique experience that would integrate the celebratory mood of Ramadan with the Nightography feature. So, we held Samsung's Creators Lounge during Ramadan under the starlit skies of Nara Desert, under the theme 'Make Nights Epic'. The night got off to a delectable start with a grand Iftar. We created a dazzling crescent-shaped walkway that quickly became the guests' favourite for photos. Adding to it was a fire act with ‘Make Nights Epic’ and many photo opportunities highlighting the Galaxy S22's superior nighttime feature.
