Work

Try Galaxy Fold Experience

Try Galaxy Fold Experience
Try Galaxy Fold Experience

Challenge

It is well-known that iPhone users live in a bubble and that they are oblivious to the latest mobile phone innovations out there. Even though many iPhone users were interested in trying out the newly-launched Galaxy Z Fold Series, it wasn't enough to convince them to switch. To convey the full immersive potential of the new foldables, traditional methods like online demos were insufficient. 

Thought process

We needed a way to increase trial and put a Galaxy Z Fold into their hands even if it wasn't the actual Galaxy Z Fold. Recognising the challenge of engaging iPhone users and bridging the gap between curiosity and confidence, we thought of ways to replicate the Fold experience right in their hands.

 

 The average UAE resident owns and operates 2 phones for various reasons. With that in mind, there was an opportunity to get each individual to experience Galaxy Z Fold in their own homes, by bringing their 2 phones together.

EXECUTION
Execution

In partnership with Cheil Worldwide, we launched the Fold experience following six months of technological research and development. A seamless mobile experience that uses Web Real Time communication technology’s ultra-low latency to connect 2 iPhones together, plus complex device detection to instantly sync and optimise varying screen sizes into one unified screen display – turning iPhones into Samsung Galaxy Z Fold.This innovative execution not only showcases the Fold's features but also empowers users to explore its capabilities first-hand. Launched as part of the Try Galaxy platform, the Fold Experience is accessible globally through trygalaxy.com, inviting iPhone users to reconsider their brand loyalty and embrace the future of smartphone technology.

Try Galaxy Fold Experience
AWARDS
Cannes Lions

1x Bronze | Direct

Newyorkkfestivals

1x Gold | Digital/Mobile Craft

2x Finalists | Best use of Direct, Best use of Digital/Mobile

The one show

1x Gold | Interactive & Mobile Craft

1x Merit | Interactive, Online & Mobile

DAD

1x Wood Pencil | Digital & Social/Mobile

1x Shortlist | Direct/Digital

Dubai Lynx

1x Silver | Brand Experience & Activation

1x Shortlist | Direct

Adfest

1x Bronze | Direct

1x Bronze | Brand Experience

1x Gold | Brand Experience & Activation

2x Silver | Brand Experience & Activation, Digital Craft

1X Bronze | Direct

Mad stars

1 x Gold | Direct

2 x Silver | Direct, Strategy 

4 x Bronze | Mobile Craft, Mobile - Sectors - Electronics, Interactive, Brand Experience & Activation 

2 x Crystal | Use of Mobile, Brand Experience & Activation Stars